A year ago, electronic textbook publishers turned down David Johnston’s big idea: the first interactive marine science textbook.
Johnston, who runs a marine biology lab at Duke University, wanted the digital tome to show undergraduate students what his scientific field has to offer. But e-book publishers said the subject matter was too niche and the requested features too expensive to make financial sense.
“When we approached them, they essentially told us we were too small,” Johnston said. Frustrated by the experience, Johnston set out to create open source software to publish the book himself.
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Digital Textbooks Go Straight From Scientists to Students | Wired Science | Wired.com.

